Conviction into category.

Intelligence frameworks and partnership ecosystems for modern wellbeing brands

Explore SHEIQ

Home of SHEIQ®

SHEIQ is the first consumer brand powered by
CRYPTIQ’s model.

Visit sheiq.uk

Women navigating perimenopause

Created for women navigating perimenopause, menopause and changing body rhythms, SHEIQ combines a phase-aligned Ritual Kit, companion app, Cyclic Intelligence™, SHEIQ Aura™ and GP-ready notes.

SHEIQ remains the consumer experience

SHEIQ remains the consumer experience. CRYPTIQ manages the intelligence frameworks, technology infrastructure, corporate routes, partner governance and commercial architecture beneath it.

  • Intelligent

  • Personalised

  • Empowering

  • Scientific

  • Holistic

  • Adaptive

  • Adaptive

  • Holistic

  • Scientific

  • Empowering

  • Personalised

  • Intelligent

  • Personalised

  • Scientific

  • Adaptive

  • Intelligent

  • Empowering

  • Holistic

  • Intelligent

  • Personalised

  • Scientific

  • Holistic

  • Empowering

  • Adaptive

  • Adaptive

  • Scientific

  • Personalised

  • Holistic

  • Empowering

  • Intelligent

Verified

SHEIQ remains the consumer experience

SHEIQ remains the consumer experience. CRYPTIQ manages the intelligence frameworks, technology infrastructure, corporate routes, partner governance and commercial architecture beneath it.

  • Intelligent

  • Personalised

  • Empowering

  • Scientific

  • Holistic

  • Adaptive

  • Adaptive

  • Holistic

  • Scientific

  • Empowering

  • Personalised

  • Intelligent

  • Personalised

  • Scientific

  • Adaptive

  • Intelligent

  • Empowering

  • Holistic

  • Intelligent

  • Personalised

  • Scientific

  • Holistic

  • Empowering

  • Adaptive

  • Adaptive

  • Scientific

  • Personalised

  • Holistic

  • Empowering

  • Intelligent

Verified

Why this matters now

Around 13 million women in the UK are estimated to be perimenopausal or menopausal. At the same time, large employers with 250 or more employees can now publish gender pay gap and menopause action plans alongside gender pay gap reporting, with mandatory publication expected from spring 2027 subject to legislation. 

Around 13 million women in the UK are estimated to be perimenopausal or menopausal. At the same time, large employers with 250 or more employees can now publish gender pay gap and menopause action plans alongside gender pay gap reporting, with mandatory publication expected from spring 2027 subject to legislation. 

Women’s wellbeing is moving into a new category: part workplace responsibility, part consumer health behaviour, part digital product experience and part trust infrastructure.

Menopause is not a protected characteristic under the Equality Act 2010. However, ACAS and EHRC guidance states it may be covered under sex, age, disability or gender reassignment protections, with reasonable adjustments required where symptoms amount to a disability.

This changes the corporate conversation. Menopause support is no longer just an internal policy topic. It is becoming evidence of how seriously an organisation treats gender equality, retention and workplace care.

This changes the corporate conversation. Menopause support is no longer just an internal policy topic. It is becoming evidence of how seriously an organisation treats gender equality, retention and workplace care.

CRYPTIQ builds the systems that help brands and organisations respond with structure, privacy and credibility.

The SHEIQ stack

SHEIQ looks simple on the surface because CRYPTIQ builds the intelligence layer beneath it. The value is not only the kit, the app or the partner programme. It is the connected system that holds them together.

Cyclic Intelligence™

Timing and phase logic that helps users understand what is next without scores, streaks or guesswork.

SHEIQ Aura

The daily ritual architecture behind AWAKE, Nourish and Drift: practical guidance across mind, body and energy.

SHEIQ AI

The companion guidance layer within the SHEIQ experience, designed to respond with context, restraint and responsible boundaries.

Clarity tools

Symptom logging and GP-ready notes that help users prepare for more informed conversations with healthcare professionals.

Partner ecosystem

Corporate, practitioner, creator, pharmacy and affiliate routes managed with approved language, privacy standards and responsible governance.

What CRYPTIQ builds

Our cutting-edge AI solutions are designed to transform businesses, enhance efficiency, and drive innovation.

Intelligence frameworks

Logic systems that connect a founder’s insight to a consumer’s daily experience. Designed first through SHEIQ, with future application considered selectively.

Intelligence frameworks

Logic systems that connect a founder’s insight to a consumer’s daily experience. Designed first through SHEIQ, with future application considered selectively.

Digital infrastructure

End-to-end digital product infrastructure across app, web, commerce and subscription journeys, designed to support a coherent customer experience.

Digital infrastructure

End-to-end digital product infrastructure across app, web, commerce and subscription journeys, designed to support a coherent customer experience.

Cyclic Intelligence™

CRYPTIQ’s own timing and rhythm framework, currently expressed through SHEIQ’s phase-intelligent experience for perimenopause and menopause.

Cyclic Intelligence™

CRYPTIQ’s own timing and rhythm framework, currently expressed through SHEIQ’s phase-intelligent experience for perimenopause and menopause.

SHEIQ Aura™

The daily ritual architecture behind SHEIQ’s AWAKE, Nourish and Drift experience, turning phase context into practical guidance users can follow across the day.

SHEIQ Aura™

The daily ritual architecture behind SHEIQ’s AWAKE, Nourish and Drift experience, turning phase context into practical guidance users can follow across the day.

Companion guidance architecture

The responsible guidance layer behind SHEIQ AI™, designed around context, user safety, evidence-aware language and clear boundaries.

Companion guidance architecture

The responsible guidance layer behind SHEIQ AI™, designed around context, user safety, evidence-aware language and clear boundaries.

Symptom and signal mapping

Wellbeing frameworks that help translate logged signals into practical, non-diagnostic guidance, with appropriate review and responsible-use boundaries.

Symptom and signal mapping

Wellbeing frameworks that help translate logged signals into practical, non-diagnostic guidance, with appropriate review and responsible-use boundaries.

App-to-product journeys

The commercial and product journeys that connect digital engagement with physical product delivery, renewal and customer support.

App-to-product journeys

The commercial and product journeys that connect digital engagement with physical product delivery, renewal and customer support.

Corporate wellbeing pathways

Structured employer pathways connecting SHEIQ to organisations, HR teams and workplace wellbeing programmes, designed for clarity, privacy and procurement confidence.

Corporate wellbeing pathways

Structured employer pathways connecting SHEIQ to organisations, HR teams and workplace wellbeing programmes, designed for clarity, privacy and procurement confidence.

Affiliate and partner systems

Partner infrastructure, approved communication standards and governance processes that support responsible collaboration.

Affiliate and partner systems

Partner infrastructure, approved communication standards and governance processes that support responsible collaboration.

Privacy-first product design

Consent-led user journeys designed to limit data exposure. Partners and employers do not receive individual user health data. User control remains central.

Privacy-first product design

Consent-led user journeys designed to limit data exposure. Partners and employers do not receive individual user health data. User control remains central.

Corporate wellbeing

UK employers are entering a new phase of menopause accountability. Large employers with 250 or more employees can now publish gender pay gap and menopause action plans alongside gender pay gap reporting, with mandatory publication expected from spring 2027 subject to legislation. ACAS and EHRC guidance also make clear that menopause-related workplace treatment can engage Equality Act duties through protected characteristics including sex, age, disability and gender reassignment. 

UK employers are entering a new phase of menopause accountability. Large employers with 250 or more employees can now publish gender pay gap and menopause action plans alongside gender pay gap reporting, with mandatory publication expected from spring 2027 subject to legislation. ACAS and EHRC guidance also make clear that menopause-related workplace treatment can engage Equality Act duties through protected characteristics including sex, age, disability and gender reassignment. 

CRYPTIQ manages the corporate route connected to SHEIQ, giving employers a structured way to offer menopause and perimenopause education, app access, ritual-led support and aggregate engagement visibility without handling individual health data.

The result is not another policy document. It is a live, employee-facing support system with governance behind it.

What organisations receive

Access and education

We analyze your goals, challenges, and vision to craft a tailored AI strategy.

Access and education

We analyze your goals, challenges, and vision to craft a tailored AI strategy.

Access and education

We analyze your goals, challenges, and vision to craft a tailored AI strategy.

Engagement without exposure

Employers do not receive individual health data. Privacy is built into the architecture. Employees choose what to log and what to share.

Engagement without exposure

Employers do not receive individual health data. Privacy is built into the architecture. Employees choose what to log and what to share.

Reporting that matters

Where agreed, anonymised engagement summaries can support internal reporting and evidence of genuine organisational action.

Reporting that matters

Where agreed, anonymised engagement summaries can support internal reporting and evidence of genuine organisational action.

Evidence of action

A structured third-party programme that helps organisations move beyond policy language into support employees can actually use.

Evidence of action

A structured third-party programme that helps organisations move beyond policy language into support employees can actually use.

Make a corporate enquiry

Partners and affiliates

CRYPTIQ manages selected partner and affiliate relationships connected to SHEIQ. We work with partners whose values, audience and communication standards align with responsible, honest representation of women’s wellbeing.

Menopause practitioners and coaches

Menopause practitioners and coaches

Healthcare professionals and allied health practitioners

Healthcare professionals and allied health practitioners

Pharmacies and health retail partners

Pharmacies and health retail partners

Creators and community educators

Creators and community educators

Movement studios and fitness professionals

Movement studios and fitness professionals

Corporate wellbeing providers

Corporate wellbeing providers

Clinics and health-adjacent organisations

Clinics and health-adjacent organisations

Technology and product collaborators

Technology and product collaborators

What partners receive

Partner toolkit

Approved language, referral assets, onboarding guidance and concise explanations so partners can represent SHEIQ consistently from day one.

Referral tracking

Eligible referred purchases are tracked through CRYPTIQ’s partner infrastructure, with commercial terms agreed before activation.

Content collaboration

Selected partners may be invited to contribute reviewed educational content within SHEIQ’s Learn Library, subject to editorial and compliance standards.

Direct fulfilment

SHEIQ handles order fulfilment and customer support directly. Partners do not need to manage stock, logistics or app support.

Privacy standards

Partners do not receive individual user health data. The partner relationship is built around recommendation, education and responsible signposting.

Partner enquiries

Affiliate programme

Ready to be part of something that matters?

Governance, trust and privacy

CRYPTIQ operates with clear responsibilities: to the people who use the products it builds, to the organisations and professionals it works with, and to the standards expected of a company operating in a sensitive health-adjacent category.

CRYPTIQ operates with clear responsibilities: to the people who use the products it builds, to the organisations and professionals it works with, and to the standards expected of a company operating in a sensitive health-adjacent category.

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Responsible claims

SHEIQ and partner-facing claims are reviewed against UK advertising and health-claim expectations, including CAP principles where relevant. No medical claims. No diagnostic claims. No treatment claims. The line between wellbeing support and medical advice is maintained across every surface.

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Responsible claims

SHEIQ and partner-facing claims are reviewed against UK advertising and health-claim expectations, including CAP principles where relevant. No medical claims. No diagnostic claims. No treatment claims. The line between wellbeing support and medical advice is maintained across every surface.

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Privacy-first architecture

Personal wellbeing data logged in the SHEIQ app is controlled by the user. Partners and employers never receive individual health data. Users control what they log and what they choose to share.

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Privacy-first architecture

Personal wellbeing data logged in the SHEIQ app is controlled by the user. Partners and employers never receive individual health data. Users control what they log and what they choose to share.

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Transparent commercial relationships

Referral, affiliate and partner relationships are disclosed clearly. We do not accept payment to influence editorial content within SHEIQ’s app or Learn Library.

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Transparent commercial relationships

Referral, affiliate and partner relationships are disclosed clearly. We do not accept payment to influence editorial content within SHEIQ’s app or Learn Library.

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Careful partner selection

Every partner relationship is reviewed before it begins. Partners who cannot represent SHEIQ accurately and responsibly are not offered a place in the programme.

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Careful partner selection

Every partner relationship is reviewed before it begins. Partners who cannot represent SHEIQ accurately and responsibly are not offered a place in the programme.

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Wellbeing, not medicine

SHEIQ is a wellbeing and education product. It is not a medical device. It does not diagnose, treat, cure or prevent any medical condition. This distinction is maintained everywhere.

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Wellbeing, not medicine

SHEIQ is a wellbeing and education product. It is not a medical device. It does not diagnose, treat, cure or prevent any medical condition. This distinction is maintained everywhere.

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UK-appropriate standards

CRYPTIQ is registered and operating in the United Kingdom, and its product, commercial and partner activity is designed around UK legal and regulatory expectations.

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UK-appropriate standards

CRYPTIQ is registered and operating in the United Kingdom, and its product, commercial and partner activity is designed around UK legal and regulatory expectations.

Frameworks

Unify your tools and workflows with secure, scalable AI integrations.

  • Cyclic Intelligence™

    Timing and phase logic for rhythm-led wellbeing experiences, currently expressed through SHEIQ.

  • SHEIQ Aura™

    Daily ritual architecture for AWAKE, Nourish and Drift.

  • Companion guidance

    Responsible conversational support with clear boundaries and evidence-aware language.

  • Emotional forecast

    Pattern-aware insights from user data, highlighting likely experiences without diagnostic claims.

  • Symptom to ritual mapping

    Turning user-logged signals into non-diagnostic wellbeing guidance and practical rituals.

  • Partner governance model

    Standards, approved language and responsible collaboration models for health-adjacent categories.

  • Corporate access model

    Employer pathways designed around privacy, aggregate visibility and practical employee support.

  • Cyclic Intelligence™

    Timing and phase logic for rhythm-led wellbeing experiences, currently expressed through SHEIQ.

  • SHEIQ Aura™

    Daily ritual architecture for AWAKE, Nourish and Drift.

  • Companion guidance

    Responsible conversational support with clear boundaries and evidence-aware language.

  • Emotional forecast

    Pattern-aware insights from user data, highlighting likely experiences without diagnostic claims.

  • Symptom to ritual mapping

    Turning user-logged signals into non-diagnostic wellbeing guidance and practical rituals.

  • Partner governance model

    Standards, approved language and responsible collaboration models for health-adjacent categories.

  • Corporate access model

    Employer pathways designed around privacy, aggregate visibility and practical employee support.

What makes the model different

CRYPTIQ is not building standalone content, standalone commerce or standalone technology. It builds connected systems where the consumer brand, corporate route, partner ecosystem and governance layer reinforce each other.

Consumer brand first

SHEIQ proves the experience in the real market before CRYPTIQ widens the framework.

Systems beneath the surface

The value is not only the app or the kit. It is the intelligence, governance and partnership layer beneath them.

Corporate and consumer routes together

SHEIQ serves individuals. CRYPTIQ gives organisations and partners a credible way to participate.

Governance before scale

In health-adjacent categories, responsible language, privacy and partner standards are not optional extras. They are part of the product.

Category discipline

CRYPTIQ builds from conviction, but expands only when the evidence, user need and governance standard justify it.

How we operate

CRYPTIQ is not building standalone content, standalone commerce or standalone technology. It builds connected systems where the consumer brand, corporate route, partner ecosystem and governance layer reinforce each other.

01
Transparency
Clear language in everything we publish. Explainable product logic. Commercial relationships that are disclosed, not obscured. Copy that says what it means and nothing it cannot defend. If we cannot explain a decision plainly, we reconsider the decision.
02
Trust
03
Accountability
01
Transparency
Clear language in everything we publish. Explainable product logic. Commercial relationships that are disclosed, not obscured. Copy that says what it means and nothing it cannot defend. If we cannot explain a decision plainly, we reconsider the decision.
02
Trust
03
Accountability

Who we work with

CRYPTIQ works with selected organisations, professionals and collaborators whose values align with responsible, intelligent product development in the health-adjacent and wellbeing space.

  • Active Ecosystem

  • Employers and HR teams, Corporate wellbeing leads

  • Menopause practitioners, Coaches and educators

  • Clinics and health-adjacent partners, Pharmacies and retail partners

  • Creators and community builders

  • Movement studios and fitness professionals

  • Strategic Collaboration Areas

  • Selected future brand collaborators in adjacent wellbeing categories

  • Selected future product collaborators in adjacent wellbeing categories

  • Technology collaborators

  • Product development collaborators

  • Founders with a conviction and a category to build

Start a conversation

Get in touch

CRYPTIQ handles enquiries across four routes. Use the one that best describes your interest.

Corporate wellbeing

For employers, HR teams and occupational health professionals interested in offering SHEIQ as part of a structured workplace wellbeing programme.

Make a corporate enquiry

Corporate wellbeing

For employers, HR teams and occupational health professionals interested in offering SHEIQ as part of a structured workplace wellbeing programme.

Make a corporate enquiry

Corporate wellbeing

For employers, HR teams and occupational health professionals interested in offering SHEIQ as part of a structured workplace wellbeing programme.

Book an Appointment

Partner with SHEIQ

For practitioners, coaches, creators, clinics, pharmacies and movement studios interested in joining the SHEIQ partner programme.

Make a partner enquiry

Partner with SHEIQ

For practitioners, coaches, creators, clinics, pharmacies and movement studios interested in joining the SHEIQ partner programme.

Make a partner enquiry

Affiliate programme

For creators, educators and community voices interested in responsible SHEIQ recommendation.

Apply to the affiliate programme

Affiliate programme

For creators, educators and community voices interested in responsible SHEIQ recommendation.

Apply to the affiliate programme

General enquiries

For press, research, brand collaboration, technology partnership, investment or strategic enquiry, and any enquiry not covered above.

Send a general enquiry

General enquiries

For press, research, brand collaboration, technology partnership, investment or strategic enquiry, and any enquiry not covered above.

Send a general enquiry

General enquiries

For press, research, brand collaboration, technology partnership, investment or strategic enquiry, and any enquiry not covered above.

Send a general enquiry

Frequently asked questions

Find clear answers to common questions about our AI solutions.

What is CRYPTIQ?

Is CRYPTIQ the same as SHEIQ?

Why does SHEIQ use CRYPTIQ Ltd?

Does CRYPTIQ manage SHEIQ partnerships?

Can employers work with CRYPTIQ?

Why does this matter for employers now?

Can affiliates join through CRYPTIQ?

Can practitioners or creators partner with SHEIQ?

Does CRYPTIQ build technology for other wellbeing brands?

Is SHEIQ medical advice?

Do partners access user health data?

Does CRYPTIQ still offer cybersecurity services?

How can we contact CRYPTIQ?